General Assembly: Unlocking potential through a scholarship fund

Company

General Assembly is education for the future of work. Since 2011, they have transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills including: web development, data, design, business, and more.

Challenge

When General Assembly approached us, they were already a market leader. But, due to the premium cost of the programs, many brilliant people with less resources were not able to access the education they needed to unlock their potential. They wanted to explore new legal structures that would allow them to leverage philanthropic capital to provide scholarships to those students.

Solution

Through our Impact Structure Memo process, we (1) assessed the desired impact and current constraints; (2) presented possible legal structures – including the pros / cons of each option; and (3) finally, we made a recommendation to create a separate non-profit entity that designed to receive philanthropic capital for scholarships.

Impact

As a result, General Assembly continues to raise philanthropic capital which has funded  thousands of students. These students have graduated from General Assembly and entered the workforce, significantly increasing their earnings and transforming their careers.