The Atlantic’s Power of Purpose

Last week, me & Susan McPherson had the opportunity to weigh in at the Power of Purpose conference hosted by The Atlantic. 

Check out the video here: 

The topic of discussion was: Has big business become the engine for social change?

In recent years, companies have begun to use the power of their brands to speak out on major public policy issues and integrate social missions into their business operations. The Atlantic convened business leaders and experts to explore this new model for social impact and examine its effects on corporate America and society at large. What are the potential benefits and the limits of corporations making social impact part of their day-to-day business operations?