INSIGHTS FOR IMPACT

Social enterprise articles

Westaway Review leads the discourse on best practices for social entrepreneurship. Find the insights you need to change the world.

 

On Halloween 2007, a room full of employees waited for a secret announcement. Two men emerged at the front of the room dressed in bee costumes and revealed news that would alter the course of two companies.

The men in the bee costumes were a senior vice president from Clorox and the general manager of Burt’s Bees. They were announcing Clorox’s acquisition of Burt’s Bees for the cool price of $925 million. The beloved all-natural products brand was joining the ranks of a company known for its chemicals.

Was Burt’s selling out?

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You use dashboards every day, although you may not realize it.

The simplest is a clock.  When you awake, it tells you what time it is.  At a glance, you also know how long you have to get out of the house.  If you drive to work, the instrument panel in your car is another dashboard, providing key information you wouldn’t want to be without.  When you look up at the dashboard in the sky, you see what nature is telling you about the weather. Dark clouds indicate imminent rain, whereas sun indicates warmth.

Dashboards surround us.  In business, dashboards commonly provide a quick view of key metrics such as customers, units sold and revenue.  Here’s how you can use dashboards to improve the performance of your organization or business.

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This week charity: water celebrated its 10-year anniversary. In that time they have raised hundreds of millions of dollars, which has funded 21,118 water projects providing clean water to 6,400,000 people in 25 countries. Did you ever wonder how an organization that has such a big impact got started?

This is the surprising story of how social entrepreneur Scott Harrison went from a club promoter to running a global social enterprise.

Every social enterprise has a founding story. If you’re interested, click here to download Discover Through Curiosity, a chapter from my book Profit & Purpose that details the founding story of Warby Parker, Method, Embrace and Burt’s Bees as well as gives clear actions to apply to your own social enterprise.

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Manifesto

We see the world as it could be. We resolve to make change happen. Not content to wait for better times, we strive to lay foundations now. We know that a brighter future is built by the adventurers, people like you and me, who are on the ground charting new territory, motivated by passion and obsessed with execution.

We believe in the power of the marketplace to create positive social and environmental change. We believe the world’s most complex challenges have financially sustainable solutions. We believe the people who design these solutions are driven by long-term prosperity, not only financial but also social and environmental.

We are in this together.